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2006,
How Big is the Industry? Source: The PPAI 2006
Sales Volume Estimate
2006,
Sales by Product
Category, Source: 2006 PPAI Product and
Program Category Surveys
2006,
Sales by Program Category,
Source: 2006 PPAI Product and
Program Category Surveys
2006,
Promotional Products – A Key Ingredient to Integrated Marketing, Study by
Louisiana State University and University of Texas at San Antonio
2005,
Promotional Products’ Impact on Brand
/ Company Image, Study by
Georgia Southern University
2005,
Promotional Product Incentives Produce Valuable Referrals From Satisfied
Customers, Study by
Louisiana State University and Glenrich Business Studies
2003,
Effectiveness of
Promotional Products at Tradeshows, Study by Georgia Southern University
2004,
Increase Booth Traffic
with Promotional Products, Study by Georgia Southern University
2004,
Impact, Exposure and Influence of Promotional Products, Study by L.J.
Market Research
1998,
Clients Respond to Business Gifts, Study by Wayne State
University
1991,
Trade Shows, Study by
Exhibit Surveys, Inc
1992,
Improve Direct Mail Response Rates with Promotional Products, Study by Silver Marketing Group
1994,
Repeat Business, Study by Southern Methodist University
1994,
Employee Awards and Incentives, Study by Baylor
University
1999,
Motivating through
Incentives, Incentive Federation Study
1993,
Generate Customer Referrals Using Promotional Products, Study by Baylor University
1992,
Build Customer Goodwill with Promotional Products, Study by Baylor
University
1993,
Dimensional Mailings,
Baylor University study
1996,
Improve Response Rates to an Advertising Campaign With Promotional Product
Mailings, Study by Dallas Marketing Group
This information has been made
available to you courtesy of Promotional Products Association International.
For more information, contact: Heritage Advertising & Specialties, LLC -
info@HeritageB2B.com
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