Please spend a couple of minutes to learn how The Power of Promotional Products will add to your marketing campaign.  Within the presentation is very persuasive objective data, from university studies, for you to base your decisions on. 

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After viewing the presentation, please come back and learn the: Seven Steps to a Successful Promotional Campaign. Thank you.

The Power of Promotional Products

PowerPoint Presentation

Table of Contents

Section A: Industry Information and Statistics

1. What are Promotional Products?

2. How Big is the Promotional Products Industry?

3. Growth of Industry Sales

4. 2006 Sales by Products Category

5. Top Buyers of Promotional Products by Industry

Section B: Applications of Promotional Products

1. 2006 Sales by Program Category

2. Advantages of Using Promotional Products

Section C: Research Studies

1. Promotional Products - A Key Ingredient to Integrated Marketing

2. Promotional Products' Impact on Brand / Company Image

3. Promotional Product Incentives Produce Valuable Referrals from Satisfied Customers

4. Effectiveness of Promotional Products at Tradeshows

5. Increase Booth Traffic with Promotional Products

6. Impact, Exposure and Influence of Promotional Products

7. Clients Respond to Business Gifts

8. Trade Shows

9. Trade Shows - Booth Visitation Rates

10. Improve Direct Mail Response Rates with Promotional Products

11. Repeat Business

12. Employee Awards and Incentives

13. Motivating through Incentives

14. How Incentives are Used

15. Percentage of Incentive Programs that Achieve Established Goals

16. Generate Customer Referrals Using Promotional Products

17. Build Customer Goodwill with Promotional Products

18. Feelings of Goodwill Toward Company and Sales Representative

19. Dimensional Mailings

20. Dimensional Direct mail Response Rates

21. Improve Response Rates to an Advertising Campaign with Promotional Product Mailings

Section D: Results